Top Hasbro Games on Android in Kenya Q2 2022 Performance

Throughout Q2 2022, the performance of Hasbro's top games on Android in Kenya exhibited diverse trends in weekly downloads, revenue, and active users.

PJ Masks™: Moonlight Heroes saw a declining trend in weekly downloads, starting at around 1.7K in early April and dropping to approximately 1K by mid-June, before a slight recovery to 1.2K by the end of June. Weekly active users followed a similar pattern, peaking at 5.4K in mid-April and gradually decreasing to around 3.8K by the end of June.

PJ Masks™: Hero Academy had a more stable performance in terms of downloads, starting at 1K and ending Q2 at around 888. Weekly active users showed a slight decline from 2K in late March to approximately 1.8K by the end of June. Revenue remained negligible throughout the quarter, with a solitary instance of $1 in the final week of June.

Power Rangers: Legacy Wars experienced a fluctuating trend in weekly downloads, starting at 960 in late March, dipping to 345 by mid-June, and rising again to 700 by the end of June. Active users decreased from 2.1K in late March to around 1.9K by the end of June. Notably, the game did not generate any revenue during this period.

PJ Masks™: HQ exhibited a significant increase in weekly downloads, starting at 242 in late March and rising to 1.2K by the end of June. Active users mirrored this trend, growing from 384 in late March to 1.4K by the end of June, demonstrating a steady increase in engagement.

Scrabble® GO-Classic Word Game showed a consistent weekly revenue, with peaks of $53 and $54 in late May. Downloads fluctuated, starting at 574 in late March and ending at 283 by the end of June. Active users saw a decline from around 4K in late March to 3.1K by the end of June.

For more insights and detailed data, visit Sensor Tower.